Rainmaker Marketing Corporation can help. Strategic Business Planning may be just what you need to keep the process moving, gauge the progress and make adjustments.
Our Strategic Business Planning Program initially focuses on the resource side. This is accomplished by reviewing and quantifying the market, the income potential and the resources required to realistically penetrate the market within the assumed marketing area of the program over the forecast period of the Strategic Business Plan. This is done on a "best case/middle case/worst case" scenario basis to provide for a level of sensitivity testing of the overall program plan.
Once we have quantified the "true opportunity" our final step is to create a program that communicates these resource requirements in terms of your market, capital and human resource allocations. The resulting plan is a clear document that provides the necessary detail for presentation to staff, investors and lenders.
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A typical Strategic Business Plan assignment prepared by Rainmaker Marketing Corporation includes the following components:
Market Analysis. An in-depth analysis of the historical, current and forecasted market conditions affecting the penetration of the client's product or service within the primary and secondary marketing areas; and,
Strategic Marketing Plan. Identifies the marketing mediums, content, timing, cost, staffing and saturation requirements necessary to gain the best case/middle case/worst case penetration scenarios; and,
Operating Plan. Identifies the resources and timing of the client's program in terms of ongoing operations, reporting and management functions; and,
Capitalization Plan. Identifies the cost of obtaining all resources necessary to the execution of the Strategic Business Plan for a given time frame. Provides schedules of values for all capitalized items, pro forma income and expense statements, loan and equity requirements; and,
Fiscal Controls & Reporting Plan. Identifies the policies and procedures to be used in accounting for the uses of capital and reporting these uses to management, investors and lenders on an ongoing basis; and,
Addenda. Provides back-up information, spreadsheets, maps, charts and other information necessary for the overall process.
Rainmaker Marketing Corporation provides the following basic guarantees with respect to the Strategic Business Planning Services Program:
Quality. We guarantee you will be satisfied with the quality of the Plan, or we will refund your fees paid. Look at an outline sample of our work.
Timeliness. We guarantee to complete the assignment in 30 working days, or we will refund your fees paid.